While rounding out the second decade of the 2000's, many industries, such as automotive, beauty, and personal care, have been switching to the concept of clean and sustainable materials and ingredients.
What does 'Clean' and 'Sustainable' mean?
These are ingredients that don't cause harm to the human body while being produced in a safe environment that does not cause damage to communities or the local habitat. Veronica Greene Brand takes this concept very seriously, with none of the banned ingredients used in our formulas. Furthermore, all our ingredients are cruelty-free and never tested on animals.
Here's a quick pique of the banned ingredients that never make our formula list:
1. Aluminum Powder
Aluminum is the third most abundant element on earth. We are exposed to it through a variety of sources, including drinking water, pharmaceuticals, vaccines, and consumer products. Aluminum can also form as salts or oxides. The toxicity of different forms of aluminum depends in large part on its relative solubility in water and the pH (acidity) range. Aluminum compounds appear to be poorly absorbed by the human body, but elemental aluminum is a known toxicant at high doses. None of our formulas, such as French Golden Pear whitening rinse, would ever use aluminum powder in our formula.
2. Animal Derived Ingredients
Derived Ingredients, such as Animal Musks and Animal Fats, are never used.
3. BHA (Butylated Hydroxyanisole)
A preservative linked to cancer, irritation, and hormone disruption. This ingredient never is used in any of our formulas, including the Blood Orange and Ginger Whitening Rinse.
4. BHT (Butylated Hydroxytoluene)
A Toluene-based preservative linked to irritation.
5. Cyclic Silicones
Cyclic silicones include Cyclopentasiloxane (D4), Cyclopentasiloxane (D5), Cyclopentasiloxane (D6), and Cyclomethicone. Studies point to some of these chemicals having reproductive and developmental toxicity as well as endocrine disruption concerns.
Calcium Disodium EDTA, Tetrasodium EDTA, Trisodium EDTA, etc., are chelating agents, meaning they bind to metal ions, which inactivate them. These ingredients are not linked to consumer health issues, but they might be a problem for aquatic life since they don't break down in the environment and have been found in waterways.
Parabens are often used as preservatives for various cosmetic and oral care products. Unfortunately, certain parabens have been linked to hormone disruption. We do not use any parabens in our formulas, such as Veronica-Greene Black Current Breath Spray, including Ethylparaben, Butylparaben, Isobutylparaben, Isopropylparaben, Methylparaben, and Propylparaben.
8. Petrolatum and Paraffin
Petrolatum is a semisolid mixture derived from processed petroleum. Mineral Oil, Paraffin Wax, Liquid Paraffin, and several other ingredients are also petroleum distillation byproducts. The concerns with these ingredients are unsustainable sourcing and possible PAHs contamination. PAHs (which stands for Polyaromatic Hydrocarbons) are linked to cancer.
A solvent that is toxic to the immune system and may cause congenital disabilities. This ingredient would never be found in Veronica-Greene products such as Black Currant Whitening Rinse.
10. Triclosan and Triclocarban
These are anti-bacterial and preservative ingredients used in personal care, such as oral care, and home-cleaning products. They're persistent in the environment and may be associated with hormone disruption. We absolutely do not use this ingredient in any products formulated by the Veronica-Greene Brand. These include all formulas, such as French Golden Pear and Black Currant Breath Sprays.
Veronica-Greene is very vigilant about keeping all formulas Toxin and Cruelty-Free!
We believe in Clean and Sustainable ingredients as well as tasty and lasting formulations that put us a Breath Above TM!