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Clean and Sustainable


In the last few decades, the beauty and personal care industries have fundamentally changed their standards when it comes to clean and sustainable ingredients and ingredient sourcing.

Veronica-Greene Brand is committed to complying with industry standards as there is still very little government regulation when it comes to sustainability.

We comply with health and safety standards that go well beyond what is legally required in the United States.

The industry list is made up of more than 1,500 questionable or harmful chemicals that we never use as ingredients in our products; this includes the over 1,400 chemicals banned or restricted in personal care products by the European Union.

Most of these chemicals apply to makeup and skincare markets; however, a number of them also apply to the oral care industry.

While all of our ingredients are sourced with a higher standard of safety and quality in mind, it is well recognized — and accepted by regulatory authorities around the world — that incidental, trace levels of a chemical may inadvertently be introduced in a personal care product due to the complexities of the supply chain and manufacturing process. VG Brand works incredibly hard to eliminate all harmful ingredients from our products.

In addition to our commitment to Cleanliness and Sustainability, we consider Cruelty Free to be one of our main criteria for product development.

We do not test on animals.

Here are the ingredients we never use:

    1. Benzalkonium Chloride
      A disinfectant used as a preservative and surfactant associated with severe skin, eye, and respiratory irritation and allergies.
    2. Butylated hydroxy Anisole and Butylated Hydroxytoluene
      Synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors and may cause liver damage.
    3. Coal tar ingredients
      A byproduct of coal processing that is a known carcinogen. It is used as a colorant and an anti-dandruff agent.
    4. Ethylenediaminetetraacetic acid (EDTA)
      A chelating (binding) agent added to cosmetics to improve stability. May be toxic to organs.
    5. Ethanolamines (MEA/DEA/TEA)
      Surfactants and pH adjuster linked to allergies, skin toxicity, hormone disruption, and inhibited fetal brain development. Found in: pharmaceuticals.
    6. Formaldehyde
      Used as a preservative. A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity.
    7. Hydroquinone
      A skin-lightening chemical that inhibits the production of melanin and is linked to cancer, organ toxicity, and skin irritation.
    8. Methylisothiazolinone and methylchloroisothiazolinone
      Chemical preservatives are among the most common irritants, sensitizers, and causes of contact skin allergies.
    9. Oxybenzone
      Sunscreen agent and ultraviolet light absorber linked to irritation, sensitization, and allergies and possible hormone disruption.
    10. Parabens (methyl-, isobutyl-, propyl- and others)
      A class of preservatives commonly used to prevent the growth of bacteria and mold. Parabens are endocrine (or hormone) disruptors, which may alter important hormone mechanisms in our bodies.
    11. Phthalates (DBP, DEHP, DEP, and others)
      A class of plasticizing chemicals used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine system.
    12. Polyethylene glycol (PEG compounds)
      PEGs are widely used in cosmetics as thickeners, solvents, softeners, and moisture-carriers. Depending on manufacturing processes, PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens.
    13. Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES)
      SLS and SLES are surfactants that can cause skin irritation or trigger allergies.
    14. Synthetic flavor or fragrance
      An engineered scent or flavoring agent that may contain any combination of 3,000-plus stock chemical ingredients, including hormone disruptors and allergens. Fragrance formulas are protected under federal law’s classification of trade secrets and, therefore, can remain undisclosed. Found in: all types of cosmetics.
    15. Triclosan and Triclocarban
      Antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems. Found in: liquid soap, soap bars, toothpaste.

    Many of these ingredients are used in beauty and personal care products, such as makeup, shampoo, bubble bath, and nail polish.

    The main ingredients that apply to the oral care industry are Triclosan, Parabens and Phthalates and would never be used in any of our products.